GO₂ - What's in a name?

Have you ever wondered why a product is given a certain name? Why is Kleenex called Kleenex? Or why are they called the Calgary Flames? There is often more to a name than you realize and GO₂ is no different.

We chose the name GO₂ for a number of different reasons. In fact, there were even focus groups where everyday Calgarians were asked to help choose a name for a physical activity initiative like this. After discussions with our committees, our marketing experts, and the participants from all the focus groups we came up with:

GO₂ - Whatever Gets You Going

So what does it all mean?

• The word GO is very fun, inspiring, and simple
• GO is also motivational and provides support and encouragement
• It is inclusive - anyone at any age or ability can GO in one way or another
• Given all the partnering organizations, along with their interest and expertise in physical activity, we are the "go to" people for physical activity information
• GO₂ gives the appearance of a formula or solution. It is almost as if physical activity represents the science of health!
• The symbol for oxygen (O₂) also reminds us that oxygen is the fuel for our minds and bodies
• Finally, GO₂ can be fun to use in many different ways. Take your kids and GO₂ the park. Pack up the car and GO₂ the mountains for a hike. When you get to work - GO₂ the stairs!
  

The name is also supported by the tagline and logo. The tagline Whatever Gets You Going reminds us that physical activity can take countless forms and the best way to become or remain physically active is to do what suits you best. From playing with the kids to walking to work to gardening to sweating it out at the gym - whatever gets you going!

The logo sends a similar message by having arrows of different sizes pointing in all directions representing choices and options. The bright blue and vibrant orange convey energy and enthusiasm and are appealing to all ages. Even the upward slant of the GO₂ gives us the impression of moving forward and upward: going in a positive direction.

So the next time you see one of our boards on the side of a bus, our logo on television, or in a local newspaper, you will know exactly what it means to "GO₂"!

Ta-daa! You've found the second scavenger hunt clue! Your keyword is: Gets.

To find the third keyword, make your way to the GO₂ Message Board. (Here's a hint to LINK you to the message board: be RESOURCEful.)